Tensar International approached KMP Digitata with 4 business objectives
- Create a global online presence that would reinforce Tensar’s position as a market leader
- Replace three CMS’s with a single versatile system that offered better functions and could be managed with scarce resources
- Integrate the CMS with a Customer Relation Management system (CRM) and SharePoint systems to deliver a comprehensive view of its digital marketing
- Create an attractive website that would increase engagement, generates leads and give representatives a chance to act on these quickly
To achieve the business objectives, KMP Digitata used Sitecore as a central CMS and repository that stores Web content for the whole enterprise, including translations into local languages, and feed it to the their regional websites.
Then, KMP Digitata integrated SharePoint to allow the sharing of different documents to different customers depending on their location and needs, in order to provide them with the information they desire quickly and easily.
To help Tensar International to understand their customers, Sage CRM was integrated into the new website to create a central repository for customer information in order to gain a greater understanding of who was visiting their website and what they were looking for, resulting in a better knowledge when converting sales leads. The site was deployed globally and we mirrored the CRM integration for the US site with Saleslogix as that is the CRM in use for the US arm of Tensar.