The Brief
Following on from the phenomenal success of the original Trek America Live platform developed by KMP Digitata the teams from Trek America and KMP wanted to push the boundaries even further. The idea was that the experience should be intuitive, fit within a user’s social sphere and in turn deliver greater value for Trek America.
Making more of the social wall idea and integrating with Facebook, Twitter, YouTube, Instagram and Tumblr it is now even easier for a Trek America customer to create share and keep their Trek memories, and Trek Live now benefits from a live stream of aggregated social content providing fresh, authentic trekker experiences on Trek America Live.
What We Did
KMP Digitata further developed the Trek America Live platform to aggregate #tagged content from the main social channels used by Trekkers – Facebook, Twitter, YouTube, Tumblr and Instagram. This information is combined with a trekkers profile information to deliver a real-time trekker feed into their profile and the trek that they are on, with all content bubbling up to the home page of trek live.
The platform now better reflects what’s happening right now on Treks all across the USA, providing compelling user generated content to deliver a site that allows users to save and share their trek experience and that provides Trek America with the perfect platform to demonstrate their product and service in a way that resonates with their target audience. The platform also encourages users to tag their relevant content with a #tag (in order to feed into their profile, which in turn generates off site awareness for the platform, driving traffic and ultimately sales for Trek America.
Results so far…
We are extremely proud of the results and we can confirm the following;
- 16,000 users of the site
- 19,000 photo uploads
- 4000 blog posts written
- ROI of 161% in the first year
- Won Best Use of Social Media in the TravelMole Awards
- Shortlisted for the Northern Digital Awards