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Tips for Travel Industry Search Engine Optimisation
According to Google, 78 percent of travel transactions involve research on a search engine. Other studies show that the average traveller searches eight times prior to booking and most travel related searches include a destination within the search term
How can you help your website figure in these returns and influence the traveller’s decision process?
Ask for a free review of your website’s SEO
Geographic listings
Think outside the box. SEO is not just about the traditional search result. For example, if you are advertising a destination, you can create a free listing on Google Places and include detailed information and pictures. Indeed, for some sites local search in particular could be more important than optimizing for “traditional” SEO results. As well as Google places, make sure your business is listed in other high ranking local directories.
5 useful local listing sites (apart from google places)
- Yelp
- Yell.com
- Thompson Local
- Qype.co.uk
- 118information.co.uk
The power of the domain
Owning a geographic domain name allows you to plant your flag in the ground and can help you return higher for that destination. Having a portfolio of targeted websites can be much more effective in terms of natural search than one umbrella site detailing all your services.
Of course, it’s important to note that the content of these sites needs to be tailored to the targeted keywords and above all be relevant and unique. Google takes a dim view of duplicate or aggregated content.
While quick tips such as those above are a step in the right direction, search marketing for the travel industry a complex affair and to be effective needs to be part of an integrated strategy across all the disciplines, including PR, social media, display, PPC and SEO. In particular review sites are always going to feature in the top returns. Why not find ways to incentivise your happy customers to leave reviews on the top sites?
Free SEO Check up
We would be pleased to give your site a free natural seach “MOT”. Click the below link and let us know a bit of information about your wensite and your competitors. We’ll then give your site an inspection and deliver you a report with some insight into how you are doing and how you could improve your performance in the search engines.
For more information about this offer and the services we can provide to the travel industry, call Gez Daring on 0161 429 1497 or email gez@kmp.co.uk.
