Regular visitors to our blog will be aware that back in July we launched “Amy” Asda’s Virtual Assistant. Designed to guide customers through Asda’s new online shopping platform, Amy provides a 24/7 customer service solution, dealing with enquiries directly on-site to increase the user experience and so reducing website drop off rates and the need [...]
These days it seems if you are not talking about social media over your low foam, skinny, double shot caramel latte then apparently you are a nobody. However, Gartners Hype Cylce for Emerging Technologies tells us we still have a while to wait for social media marketing to really kick in. It seems a long way from good old fashioned ecommerce, Intranets or usability. Not at KMP, today especially where saving cost is a good sales pitch, taking a look at our clients’ intranets is generating them great ROI from process optimisation and cost cutting.
