In t’olden days, brands used to promote phone numbers on their above-the-line marketing materials. This gradually gave way to a website URL and over the last couple of years it has become increasingly common for brands to promote a Facebook page or twitter URL on TV or print advertising. The idea of providing community hubs for consumers with a vested interest in your brand is a good one.
Hot on the heals of the Ultimate Road trip Facebook app winning Best Low Budget Campaign at the Northern Marketing Awards, Trek America has pick up another award. This time “Best use of Social Media” at this year’s TravelMole Awards.
KMP Digitata and Tui Travel plc has been embracing social media with the TrekAmerica brand and the new community website we built for them, TrekAmerica Live. Last year KMP Digitata were assigned the task of developing a social media campaign that would embody the TrekAmerica brand ethos and increase the number of entries to the annual “8 Mates Across The States” competition.
Back in February KMP Digitata announced our new partnership with TrekAmerica, part of the Tui Travel Group, and after months of hard work KMP are happy to announce that they have launched the new TrekAmerica community platform, TrekAmerica Live, which is set to change the way online social media is used in the travel industry.
KMP Digitata is proud to announce their involvement in an exciting new adventure with Trek America, part of TUI Travel plc. The project aims to push the Trek America brand into the social media space their product is primed to accommodate.
