Launched back in March 2010, Pinterest is a social bookmarking site that allows users to create an online pin board of all the things they like, that can then be organised and shared. In the run up to Christmas a number of large apparel brands saw Pinterest appear in their 5 five social referrers in their analytics.
Social, Local and Mobile, nicknamed SoLoMo, is going to be huge in 2012 for a lot of sectors but in particular the Travel Industry. The term SoLoMo consists of three main components of a travel customer’s behaviour.
Facebook has been rolling out a number of updates recently that impacts both users and brands. One aspect that has just been launched is a major overhaul to the Facebook Insights feature on pages that provides greater emphasis on how users are interacting with content created by the page rather than just the number of likes a page received.
Today everyone at KMP Towers were filled with pride as we found out Manchester Airport was voted “Best Airport on Twitter”. We helped launched the @ManAirport Twitter back in 2009 and guided then with their first steps into social media. Just like when one of your children come back from school with their report card we were overjoyed to find out that our child was top of the class.
Back in February KMP Digitata announced our new partnership with TrekAmerica, part of the Tui Travel Group, and after months of hard work KMP are happy to announce that they have launched the new TrekAmerica community platform, TrekAmerica Live, which is set to change the way online social media is used in the travel industry.
