I was thinking the other day, (Friday), how the search landscape, specifically Google, has changed during these last few years of austerity. While countless companies have seen marketing budgets cut, the search giant has developed at a rate not seen since the early 2000’s, what with algorithm changes, results page architecture changes, an increased focus on Local Search, Real Time, Video and Images, not to mention the recent G+. It got me thinking as to how many businesses are aware of this continually changing environment and what they are doing to address it?
Looks like Google’s at it again as the Search Engine gets set to shake up the Search Results once again with the introduction of the infinite scroll.
Soon, talk of the ‘ten blue links’ could become a thing of the past as they look to scrap the page system and follow the scroll for results mechanism that people are already familiar with when searching down Twitter and Facebook.
It’s Friday afternoon again, where thoughts normally turn to the weekend, of football, family and friends, yet over at KMP Digitata Towers there appears to be a strange, dare I say unnatural, anticipation of Monday morning? What possible event could be waiting beyond that would (almost) cause us to wish the weekend away? Well, Captain [...]
Back in August we wrote about the latest goings on over at Mountain View with the news that Google had been working behind the scenes on a new update for their Search Engine, codenamed Caffeine. A ripple of both anticipation and fear spread through those with a vested interest in the stability of the search [...]
As regular readers may remember, back in June (before the reality of the BBQ summer dawned and revealed itself to be as damp and dreary as the past two) we completed the build of www.jetparks.co.uk a new provider of Manchester Airport Parking. Since then we have been driving forward an SEO campaign aimed at dominating [...]
