I was thinking the other day, (Friday), how the search landscape, specifically Google, has changed during these last few years of austerity. While countless companies have seen marketing budgets cut, the search giant has developed at a rate not seen since the early 2000’s, what with algorithm changes, results page architecture changes, an increased focus on Local Search, Real Time, Video and Images, not to mention the recent G+. It got me thinking as to how many businesses are aware of this continually changing environment and what they are doing to address it?
Posted in Business, SEO, Strategy | Also tagged Google, SEO |
As regular readers may remember, back in June (before the reality of the BBQ summer dawned and revealed itself to be as damp and dreary as the past two) we completed the build of www.jetparks.co.uk a new provider of Manchester Airport Parking. Since then we have been driving forward an SEO campaign aimed at dominating [...]
I’ve heard the statement “University just teaches you to pass exams” quite often since graduating in 2007 and entering into the real world. So imagine my nerves when I sat down in front of the computer to take the Google Analytics Individual Qualification (GAIQ) exam and show that university wasn’t just an extended holiday.
With nearly 90% the population finding a website through the search engines, 21 billion web pages through which to search, and with an estimated 80% of Search Engine traffic coming through the Natural Listings, SEO has never been more important. But if you are standing still, you are going backwards. Long gone are the days [...]
