Sharing is good right? Well not always. As with all parts of life, a huge part of any organisation’s social media strategy is knowing when to shut the hell up. Labour’s so-called and much lauded social media tsar yesterday committed a potentially disastrous gaffe when she tweeted results of postal votes for the upcoming election. [...]
The Conservative party has been taught a harsh lesson in how not to use social media and what can happen if you do it wrong or forget the fundamentals.
In an attempt to attack Gordon Brown and his links to the Unite union (currently involved with the BA strikes) the Tories launched the Cash-Gordon website with a scoring system to encourage people to spread the word and the Twitter hashtag #CashGordon
