There are some very smart people at SXSW. There are also the interactive rock stars, the non profits and the downright weird. All of these personas have thrown themselves into one giant interactive/tech sausage machine to see what they come out like at the other end. Some will be shabby and some will shine. However no matter what persona you are, those that resonate the most are those that can articulate their message , which is often a very simple message, to all of the other personas and have them get it quickly, agree with it and act upon it. For me, so far from all that I have seen and heard, there has only been one person that did that….
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