Social, Local and Mobile, nicknamed SoLoMo, is going to be huge in 2012 for a lot of sectors but in particular the Travel Industry. The term SoLoMo consists of three main components of a travel customer’s behaviour.
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Tag Archives: mobile website
2012 is the year of SoLoMo in the Travel Industry
Posted in Business, Current Affairs, Digital Marketing, Marketing, Social Media, Travel, Web/Tech Also tagged geo-location, geolocation, location services, Mobile, social media strategy, SoLoMo 1 Comment
Tablet users spend over 50% more than Smartphone users online
A study performed by Adobe Digital Marketing discovered that tablet users spent, on average, 50% more per transaction than smartphone users in 2011. The study consisted of analysing over 16.2 billion transactions on 150 online retail stores.
Posted in Current Affairs, Digital Marketing, Innovation, Marketing, Mobile, Retail Also tagged iphone, mobile strategy, mobile web, tablets Leave a comment
The mobile browser environment
The latest stats and figures from StatCounter and ComScore show that mobile web browsing is one of the quickest growing digital trends with approximately 26% of the western population, over the age of 13, now owning a smartphone. The number of people who own a smartphone increases each month by an average of 3%.
Posted in Business, Current Affairs, Digital Marketing, Mobile Also tagged mobile applications, mobile strategy, mobile web Leave a comment
KMP Digitata is now Mobile
If you’re reading this on your mobile then you might have already noticed a difference to the KMP Digitata website and if you’re not, then maybe you should! Following on from the recent updates we made to our site a couple of weeks ago, we are extremely happy to announce that the KMP site is now optimised for mobile devices.
Posted in Business, Digital Marketing, KMP, Mobile Also tagged kmp digitata, mobile strategy, mobile web 1 Comment
Renold increase transmission by going Mobile
We are very happy to announce that we have just launched the new mobile website for Renold Plc. as part of their B2B digital strategy.
Renold is an international engineering group, that produces a wide range of precision engineering products, operating in nineteen countries worldwide.
Posted in Business, Client, Digital Marketing, Industrial, Strategy Also tagged Mobile, mobile strategy, renold, renold mobile Leave a comment
