Regular visitors to our blog will be aware that back in July we launched “Amy” Asda’s Virtual Assistant. Designed to guide customers through Asda’s new online shopping platform, Amy provides a 24/7 customer service solution, dealing with enquiries directly on-site to increase the user experience and so reducing website drop off rates and the need [...]
Back in August we wrote about the latest goings on over at Mountain View with the news that Google had been working behind the scenes on a new update for their Search Engine, codenamed Caffeine. A ripple of both anticipation and fear spread through those with a vested interest in the stability of the search [...]
What do you do when you run the UK’s second largest supermarket, with over a million visitors to your website a week and you want to the transition from your old online shopping platform to your new one to be as smooth as possible for your customers? You could close your eyes and prey that [...]
As regular readers may remember, back in June (before the reality of the BBQ summer dawned and revealed itself to be as damp and dreary as the past two) we completed the build of www.jetparks.co.uk a new provider of Manchester Airport Parking. Since then we have been driving forward an SEO campaign aimed at dominating [...]
On the 12th June KMP will be hosting an Online PR and Blogging workshop at the MDDA in Manchester. The workshop will be hosted by KMP’s Content Strategist, Dave Kinsella along with Andrew Lloyd Gordon, a digital marketing trainer who often hosts courses on behalf of e-consultancy. The aim of the workshop is to show [...]
