There are some very smart people at SXSW. There are also the interactive rock stars, the non profits and the downright weird. All of these personas have thrown themselves into one giant interactive/tech sausage machine to see what they come out like at the other end. Some will be shabby and some will shine. However no matter what persona you are, those that resonate the most are those that can articulate their message , which is often a very simple message, to all of the other personas and have them get it quickly, agree with it and act upon it. For me, so far from all that I have seen and heard, there has only been one person that did that….
Here’s the thing about SXSW or “South By” as it is affectionately known. It is full on for almost 24 hours a day and when you think you are about to relax and just have some fun because you have taken in or given as much information as you possibly can, then at that exact moment something or someone else happens and you start all over again.
Posted in Business, Conferences, Digital Marketing, Innovation, Web/Tech | Also tagged Ackura, AKQA, Bctoolkit, Local Motors, Microsoft Natal, Skimlinks, SXSW |
15,000 people have decended on Austin, Texas for SXSW. Before I say anything else Austin’s slogan is “Keeping it weird” and there are more live music venues here than any other city in the world and it is 75 degrees now. OK that’s the toursity bit over. Neither KMP Digitata or I have been to SXSW before and we will be back there is no doubt. This event is inspiring, wierd, challengeing, thought provoking, amazing for networking, highly educational and a good old fashioned work hard/play hard event that is about the future of the multi-channel digital world we work in.
KMP Digitata is extremely happy to support this year’s Manchester Twestival on the 25th March. Twestival is an international event taking place simultaneously in over 200 cities around the world to help raise money for worldwide causes.
It’s Friday afternoon again, where thoughts normally turn to the weekend, of football, family and friends, yet over at KMP Digitata Towers there appears to be a strange, dare I say unnatural, anticipation of Monday morning? What possible event could be waiting beyond that would (almost) cause us to wish the weekend away? Well, Captain [...]
