15,000 people have decended on Austin, Texas for SXSW. Before I say anything else Austin’s slogan is “Keeping it weird” and there are more live music venues here than any other city in the world and it is 75 degrees now. OK that’s the toursity bit over. Neither KMP Digitata or I have been to SXSW before and we will be back there is no doubt. This event is inspiring, wierd, challengeing, thought provoking, amazing for networking, highly educational and a good old fashioned work hard/play hard event that is about the future of the multi-channel digital world we work in.
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