Yesterday Google finally announced that Google+ Pages were here and available for everyone to use. The announcement was a little premiture because I was unable to create a page for KMP Digitata until this morning but thankfully it is now done. And here are my thoughts…
Happy Halloween everybody.
We’re big fans of the Google Doodle and so rather than just document all the Halloween Doodle we thought we would take an office vote on which was our favourite.
I was thinking the other day, (Friday), how the search landscape, specifically Google, has changed during these last few years of austerity. While countless companies have seen marketing budgets cut, the search giant has developed at a rate not seen since the early 2000’s, what with algorithm changes, results page architecture changes, an increased focus on Local Search, Real Time, Video and Images, not to mention the recent G+. It got me thinking as to how many businesses are aware of this continually changing environment and what they are doing to address it?
Looks like Google’s at it again as the Search Engine gets set to shake up the Search Results once again with the introduction of the infinite scroll.
Soon, talk of the ‘ten blue links’ could become a thing of the past as they look to scrap the page system and follow the scroll for results mechanism that people are already familiar with when searching down Twitter and Facebook.
Google has been talking about it’s “Social Layer” for quite a while now and we’ve seen Google products come and go with little success, such as Wave and Buzz. Google have now launched it’s next foray into social media with the +1 button that will feature on its results pages next to each individual listing, and so inviting users to stamp their approval on sites they recommend.
