Social, Local and Mobile, nicknamed SoLoMo, is going to be huge in 2012 for a lot of sectors but in particular the Travel Industry. The term SoLoMo consists of three main components of a travel customer’s behaviour.
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Tag Archives: geo-location
2012 is the year of SoLoMo in the Travel Industry
Posted in Business, Current Affairs, Digital Marketing, Marketing, Social Media, Travel, Web/Tech Also tagged geolocation, location services, Mobile, mobile website, social media strategy, SoLoMo 1 Comment
Has Geo-Location found its place in the marketing world?
Geo-location services have been around for a while now since the introduction of smartphones and it has recently, thanks in part to applications like Foursquare and Gowalla, become a mainstream activity with the public. I remember the days that there were only 30 or so people using it in Manchester. As with everything that starts to become a popular activity the marketeers around the world, including myself, look at how we can utilise it in our marketing activity.
Posted in Advertising, Business, Current Affairs, Digital Marketing, Innovation, Marketing, Social Media Also tagged foursquare, geolocation, gowalla 3 Comments
