Facebook has been rolling out a number of updates recently that impacts both users and brands. One aspect that has just been launched is a major overhaul to the Facebook Insights feature on pages that provides greater emphasis on how users are interacting with content created by the page rather than just the number of likes a page received.
We’ve been subjected to waves of Facebook updates over the past couple of weeks but they have been more user focused, such as the fixed top nav, the chat box, the activity ticker and most importantly Timeline. After the F8 conference on the 22nd of September we felt that not much was mentioned about Pages, but we’ve noticed a few small changes and if pages get the same updates as the profiles we are in for some significant changes.
The term F-Commerce, or Facebook-Commerce, gained some real traction in 2011, with Facebook making it a focus for their future developments in an attempt to further monetise their website. Although Facebook are trying to introduce methods and mechanics to support online transactions for brands within Facebook, many companies are now exploring ways that they can turn their fan base into commerce through social media and Facebook enhanced retail.
If imitation is the best form of flattery then Google+ must be feeling pretty happy about Facebook’s latest update, Lists, yet somehow I doubt Google will be less than delighted to see this new functionality. Quick on the heals of last week’s top nav and “Like” updates Facebook have now release their Lists feature that allows users to chose which of their friends are able to see certain updates/posts and also filter their news feed by the same Lists, which is almost a carbon copy of Google+’s Circles.
Time after time I log into Facebook and notice something different and it’s usually quite obvious. Before today the most recent change was the introduction of the chat bar down the right hand side of the browser. This morning it happened again but this time it was something more subtle.
