In t’olden days, brands used to promote phone numbers on their above-the-line marketing materials. This gradually gave way to a website URL and over the last couple of years it has become increasingly common for brands to promote a Facebook page or twitter URL on TV or print advertising. The idea of providing community hubs for consumers with a vested interest in your brand is a good one.
Is summer nearly over already? If the weather is anything to go by then the Autumn is definitely near early. As always our digital industry has been very active with some great and strange news occurring. This is what we have been reading at KMP Towers for the month of August.
In between a few drinks and tweets at this year’s How-Do Award, and with the help of Nikki Dean, we managed to ambush a few guests from the receptions madding crowd and, perhaps more easily, a few of the evenings victors. Keep your eyes peeled though, as I’m sure we caught a few more of you in the background too.
There are a few sore heads over at KMP Towers today, well for those who have managed to make it in! The Palace Hotel in Manchester is fast becoming the scene of many over indulgent crimes, this time it was the fault of the How-Do Awards, nothing to do with the free drinks reception we sponsored or indeed the generosity of the KMP credit card.
On Wednesday the 28th April I will be attending SAScon at the Bridgewater Hall in Manchester. SAScon is a not-for-profit event that will deliver the best insights in Search, Analytics and Social Media and is destined to cause a ripple that will spread beyond the North and dare I say beyond these shores.
