Launched back in March 2010, Pinterest is a social bookmarking site that allows users to create an online pin board of all the things they like, that can then be organised and shared. In the run up to Christmas a number of large apparel brands saw Pinterest appear in their 5 five social referrers in their analytics.
Facebook has been rolling out a number of updates recently that impacts both users and brands. One aspect that has just been launched is a major overhaul to the Facebook Insights feature on pages that provides greater emphasis on how users are interacting with content created by the page rather than just the number of likes a page received.
Yesterday Google finally announced that Google+ Pages were here and available for everyone to use. The announcement was a little premiture because I was unable to create a page for KMP Digitata until this morning but thankfully it is now done. And here are my thoughts…
We’ve been subjected to waves of Facebook updates over the past couple of weeks but they have been more user focused, such as the fixed top nav, the chat box, the activity ticker and most importantly Timeline. After the F8 conference on the 22nd of September we felt that not much was mentioned about Pages, but we’ve noticed a few small changes and if pages get the same updates as the profiles we are in for some significant changes.
If imitation is the best form of flattery then Google+ must be feeling pretty happy about Facebook’s latest update, Lists, yet somehow I doubt Google will be less than delighted to see this new functionality. Quick on the heals of last week’s top nav and “Like” updates Facebook have now release their Lists feature that allows users to chose which of their friends are able to see certain updates/posts and also filter their news feed by the same Lists, which is almost a carbon copy of Google+’s Circles.
