The term F-Commerce, or Facebook-Commerce, gained some real traction in 2011, with Facebook making it a focus for their future developments in an attempt to further monetise their website. Although Facebook are trying to introduce methods and mechanics to support online transactions for brands within Facebook, many companies are now exploring ways that they can turn their fan base into commerce through social media and Facebook enhanced retail.
If imitation is the best form of flattery then Google+ must be feeling pretty happy about Facebook’s latest update, Lists, yet somehow I doubt Google will be less than delighted to see this new functionality. Quick on the heals of last week’s top nav and “Like” updates Facebook have now release their Lists feature that allows users to chose which of their friends are able to see certain updates/posts and also filter their news feed by the same Lists, which is almost a carbon copy of Google+’s Circles.
Time after time I log into Facebook and notice something different and it’s usually quite obvious. Before today the most recent change was the introduction of the chat bar down the right hand side of the browser. This morning it happened again but this time it was something more subtle.
In t’olden days, brands used to promote phone numbers on their above-the-line marketing materials. This gradually gave way to a website URL and over the last couple of years it has become increasingly common for brands to promote a Facebook page or twitter URL on TV or print advertising. The idea of providing community hubs for consumers with a vested interest in your brand is a good one.
Hot on the heals of the Ultimate Road trip Facebook app winning Best Low Budget Campaign at the Northern Marketing Awards, Trek America has pick up another award. This time “Best use of Social Media” at this year’s TravelMole Awards.
