I was thinking the other day, (Friday), how the search landscape, specifically Google, has changed during these last few years of austerity. While countless companies have seen marketing budgets cut, the search giant has developed at a rate not seen since the early 2000’s, what with algorithm changes, results page architecture changes, an increased focus on Local Search, Real Time, Video and Images, not to mention the recent G+. It got me thinking as to how many businesses are aware of this continually changing environment and what they are doing to address it?
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Looks like Google’s at it again as the Search Engine gets set to shake up the Search Results once again with the introduction of the infinite scroll.
Soon, talk of the ‘ten blue links’ could become a thing of the past as they look to scrap the page system and follow the scroll for results mechanism that people are already familiar with when searching down Twitter and Facebook.
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Google has been talking about it’s “Social Layer” for quite a while now and we’ve seen Google products come and go with little success, such as Wave and Buzz. Google have now launched it’s next foray into social media with the +1 button that will feature on its results pages next to each individual listing, and so inviting users to stamp their approval on sites they recommend.
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Also posted in Business, Current Affairs, Digital Marketing, Innovation, Search, Social Media, Social Networks | Tagged +1, Facebook, facebook like, Google, google +1, plusone, Search engines |
We enjoyed an extra hour in bed at the beginning of the month thanks to day light savings…well that if you have something other than an iPhone in which case your alarm would of woke you up an hour earlier, but it seems all to long ago and we are now waking up in the dark and leaving work in the dark. Winter is definately here and here is what we have found interesting at KMP Towers.
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It’s been year now since www.jetparks.co.uk went live and with the budget Manchester Airport Parking site now firmly established within its very competitive field, we thought we’d treat Captain Parks to a birthday makeover.
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