Geo-location services have been around for a while now since the introduction of smartphones and it has recently, thanks in part to applications like Foursquare and Gowalla, become a mainstream activity with the public. I remember the days that there were only 30 or so people using it in Manchester. As with everything that starts to become a popular activity the marketeers around the world, including myself, look at how we can utilise it in our marketing activity.
There are bound to be thousands of interesting marketing ideas that never get approved due to the fact that after extensive research they don’t meet the needs or interests of the intended target audience. Sometimes the ideas never get as far as the research point due to the fact that the project/campaign is not financially viable. On a rare occasion a campaign seems to leak through the cracks and cause alot of damage to the company involved.
May gave us all some glorious sunshine, a glimpse into the future with Google and a birthday where we looked back at the past five years of one of our favourite websites. This is what we were reading at KMP Towers in the month of May.
The sun is out, the sky is blue and there is ash in the atmosphere. I doubt I have to explain what has happened with the Eyjafjallajokull volcano this month, so I will go straight into what we have been reading about here at KMP Towers in April.
As we enter into February we take a look back at what caught our fancy in January. 2010 hit the ground running and maintained a fast pace throughout the month thanks to a number of big announcements and news stories.
