Social, Local and Mobile, nicknamed SoLoMo, is going to be huge in 2012 for a lot of sectors but in particular the Travel Industry. The term SoLoMo consists of three main components of a travel customer’s behaviour.
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Category Archives: Marketing
2012 is the year of SoLoMo in the Travel Industry
Also posted in Business, Current Affairs, Digital Marketing, Social Media, Travel, Web/Tech Tagged geo-location, geolocation, location services, Mobile, mobile website, social media strategy, SoLoMo 1 Comment
Tablet users spend over 50% more than Smartphone users online
A study performed by Adobe Digital Marketing discovered that tablet users spent, on average, 50% more per transaction than smartphone users in 2011. The study consisted of analysing over 16.2 billion transactions on 150 online retail stores.
Also posted in Current Affairs, Digital Marketing, Innovation, Mobile Tagged iphone, mobile strategy, mobile web, mobile website, tablets Leave a comment
Seasonal peaks in the Travel Industry are becoming irrelevant online
The time of year people chose to go on holiday is unlikely to change, with people wanting to go away in the summer and again in the winter. What is changing is when consumers are looking for and booking their holidays online.
Google+ business pages finally arrive
Yesterday Google finally announced that Google+ Pages were here and available for everyone to use. The announcement was a little premiture because I was unable to create a page for KMP Digitata until this morning but thankfully it is now done. And here are my thoughts…
Also posted in Current Affairs, Digital Marketing, KMP, Social Media, Social Networks Tagged Google, KMP, kmp digitata Leave a comment
Facebook updates – What do they mean for businesses
We’ve been subjected to waves of Facebook updates over the past couple of weeks but they have been more user focused, such as the fixed top nav, the chat box, the activity ticker and most importantly Timeline. After the F8 conference on the 22nd of September we felt that not much was mentioned about Pages, but we’ve noticed a few small changes and if pages get the same updates as the profiles we are in for some significant changes.
Also posted in Business, Current Affairs, Social Media, Social Media Engagement, Social Networks, Strategy Tagged Brand pages, Facebook Leave a comment
