Category Archives: Innovation

Tablet users spend over 50% more than Smartphone users online

A study performed by Adobe Digital Marketing discovered that tablet users spent, on average, 50% more per transaction than smartphone users in 2011. The study consisted of analysing over 16.2 billion transactions on 150 online retail stores.

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Foursquare.com gets a major update to help discovery

You would be forgiven for forgetting that Foursquare has a home on the internet other than on your phone as an application. Well the Foursquare website has received an update to provide users with improved functionality to help discovery.

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KMP Digitata chosen to take care of Sue Ryder’s digital strategy

KMP Digitata is extremely pleased to announce a hugely significant new account win in national UK charity Sue Ryder. Sue Ryder provides health and social care services in local communities for people living with end of life and long-term conditions.

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Google +1 button launched to add social reccomendations to search results

Google has been talking about it’s “Social Layer” for quite a while now and we’ve seen Google products come and go with little success, such as Wave and Buzz. Google have now launched it’s next foray into social media with the +1 button that will feature on its results pages next to each individual listing, and so inviting users to stamp their approval on sites they recommend.

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Facebook rolls out improved Questions feature – Perfect for brands and companies?

After nearly a year of Beta testing Facebook launched it’s improved version of it’s Questions feature on the 24th of March. With this improved feature, Facebook hope to move away from public inquiries and focus on obtaining recommendations from friends.

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