Social, Local and Mobile, nicknamed SoLoMo, is going to be huge in 2012 for a lot of sectors but in particular the Travel Industry. The term SoLoMo consists of three main components of a travel customer’s behaviour.
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Category Archives: Digital Marketing
2012 is the year of SoLoMo in the Travel Industry
Also posted in Business, Current Affairs, Marketing, Social Media, Travel, Web/Tech Tagged geo-location, geolocation, location services, Mobile, mobile website, social media strategy, SoLoMo 1 Comment
Tablet users spend over 50% more than Smartphone users online
A study performed by Adobe Digital Marketing discovered that tablet users spent, on average, 50% more per transaction than smartphone users in 2011. The study consisted of analysing over 16.2 billion transactions on 150 online retail stores.
Also posted in Current Affairs, Innovation, Marketing, Mobile, Retail Tagged iphone, mobile strategy, mobile web, mobile website, tablets Leave a comment
Foursquare.com gets a major update to help discovery
You would be forgiven for forgetting that Foursquare has a home on the internet other than on your phone as an application. Well the Foursquare website has received an update to provide users with improved functionality to help discovery.
Also posted in Community, Current Affairs, Innovation Tagged foursquare, geo location apps, geolocation Leave a comment
Google+ business pages finally arrive
Yesterday Google finally announced that Google+ Pages were here and available for everyone to use. The announcement was a little premiture because I was unable to create a page for KMP Digitata until this morning but thankfully it is now done. And here are my thoughts…
Also posted in Current Affairs, KMP, Marketing, Social Media, Social Networks Tagged Google, KMP, kmp digitata Leave a comment
QR Code marketing. Love it or hate it?
If QR codes are great at one thing, it’s splitting people’s opinion of them, with most people being a lover or a hater of the black and white pixelated squares. Personally I want to be a lover of QR Codes but as yet the majority of campaigns I’ve experienced have left me frustrated.
