On the 25th of March, KMP Digitata sponsored the 2nd Manchester Twestival, which was part of a global effort to raise money for Concern Worldwide. The event was a great success with 175 cities around the world getting involved and raising over $460,000, with Manchester raising £5325 of it.
There are bound to be thousands of interesting marketing ideas that never get approved due to the fact that after extensive research they don’t meet the needs or interests of the intended target audience. Sometimes the ideas never get as far as the research point due to the fact that the project/campaign is not financially viable. On a rare occasion a campaign seems to leak through the cracks and cause alot of damage to the company involved.
The KMP Digitata team could be in for an early Christmas present on the 9th of December at this year’s SomeComms awards. In what could the final awards we go to in 2010 the SomeComms awards are to celebrate the best in UK social media communications and recognise the individuals, companies and organisations who are revolutionising the use of online to communicate in cool and innovative ways.
Is summer nearly over already? If the weather is anything to go by then the Autumn is definitely near early. As always our digital industry has been very active with some great and strange news occurring. This is what we have been reading at KMP Towers for the month of August.
Christian Aid launch Twitter QuizAid, a live Quiz held over Twitter that anyone in the world can join. Charities have been using Social Media as a way of spreading the word about the great things they do and help get exposure for their future activities. A good example of this is the “justgiving” pages people are able to add to their Facebook pages to help raise money for charity.
