Social, Local and Mobile, nicknamed SoLoMo, is going to be huge in 2012 for a lot of sectors but in particular the Travel Industry. The term SoLoMo consists of three main components of a travel customer’s behaviour.
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Category Archives: Current Affairs
2012 is the year of SoLoMo in the Travel Industry
Also posted in Business, Digital Marketing, Marketing, Social Media, Travel, Web/Tech Tagged geo-location, geolocation, location services, Mobile, mobile website, social media strategy, SoLoMo 1 Comment
Tablet users spend over 50% more than Smartphone users online
A study performed by Adobe Digital Marketing discovered that tablet users spent, on average, 50% more per transaction than smartphone users in 2011. The study consisted of analysing over 16.2 billion transactions on 150 online retail stores.
Also posted in Digital Marketing, Innovation, Marketing, Mobile, Retail Tagged iphone, mobile strategy, mobile web, mobile website, tablets Leave a comment
Seasonal peaks in the Travel Industry are becoming irrelevant online
The time of year people chose to go on holiday is unlikely to change, with people wanting to go away in the summer and again in the winter. What is changing is when consumers are looking for and booking their holidays online.
Foursquare.com gets a major update to help discovery
You would be forgiven for forgetting that Foursquare has a home on the internet other than on your phone as an application. Well the Foursquare website has received an update to provide users with improved functionality to help discovery.
Also posted in Community, Digital Marketing, Innovation Tagged foursquare, geo location apps, geolocation Leave a comment
Google+ business pages finally arrive
Yesterday Google finally announced that Google+ Pages were here and available for everyone to use. The announcement was a little premiture because I was unable to create a page for KMP Digitata until this morning but thankfully it is now done. And here are my thoughts…
Also posted in Digital Marketing, KMP, Marketing, Social Media, Social Networks Tagged Google, KMP, kmp digitata Leave a comment
