Category Archives: Community

Pinterest is the quickest growing referrer for retailers in the USA

Launched back in March 2010, Pinterest is a social bookmarking site that allows users to create an online pin board of all the things they like, that can then be organised and shared. In the run up to Christmas a number of large apparel brands saw Pinterest appear in their 5 five social referrers in their analytics.

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Also posted in Business, Retail, Social Media, Social Media Engagement, Social Networks, Strategy | Tagged , , | Leave a comment

Foursquare.com gets a major update to help discovery

You would be forgiven for forgetting that Foursquare has a home on the internet other than on your phone as an application. Well the Foursquare website has received an update to provide users with improved functionality to help discovery.

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KMP Digitata’s tribute to the late Steve Jobs

Many of us woke up this morning to the sad news that Steve Jobs had lost his long battle against Pancreatic Cancer. Steve Job had a huge influence on many people’s lives with the work he did with Apple and Pixar, you only need to look at the reaction of his death and the messages on Twitter/Facebook to understand how much. Here are our thoughts about Steve Jobs and the work he did;

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Why bother creating a branded social network?

In t’olden days, brands used to promote phone numbers on their above-the-line marketing materials. This gradually gave way to a website URL and over the last couple of years it has become increasingly common for brands to promote a Facebook page or twitter URL on TV or print advertising. The idea of providing community hubs for consumers with a vested interest in your brand is a good one.

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Also posted in Business, Social Media, Strategy, Web 2.0 | Tagged | 2 Comments

Trek America Live takes the Gold at this year’s TravelMole Awards

Hot on the heals of the Ultimate Road trip Facebook app winning Best Low Budget Campaign at the Northern Marketing Awards, Trek America has pick up another award. This time “Best use of Social Media” at this year’s TravelMole Awards.

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