It’s no secret that Twitter has revolutionised how people access information, communicate with one another and provides a great way to look at the online conversation around topics such as movies or events.
Don’t Panic Events and KMP Digitata knew that a visual Twitter presence would be a great addition to an event’s proceedings where it would be a main feature rather than just a added extra shoehorned into the event.
The final award ceremony of the year, for KMP Digitata, is now over and we managed to finish on a high. Although we missed out on winning the big prize our work was recognised twice by the judges and received the Highly Commended awards. As mentioned in a previous post we had been nominated for [...]
The Premiership but might be a close run competition at the moment but nothing compares to the excitement that surrounds the beginning of the Creative League……well maybe not but everyone involved is excited for the start of what could be an interesting few months.
Geo-location services have been around for a while now since the introduction of smartphones and it has recently, thanks in part to applications like Foursquare and Gowalla, become a mainstream activity with the public. I remember the days that there were only 30 or so people using it in Manchester. As with everything that starts to become a popular activity the marketeers around the world, including myself, look at how we can utilise it in our marketing activity.
There are bound to be thousands of interesting marketing ideas that never get approved due to the fact that after extensive research they don’t meet the needs or interests of the intended target audience. Sometimes the ideas never get as far as the research point due to the fact that the project/campaign is not financially viable. On a rare occasion a campaign seems to leak through the cracks and cause alot of damage to the company involved.
