The term F-Commerce, or Facebook-Commerce, gained some real traction in 2011, with Facebook making it a focus for their future developments in an attempt to further monetise their website. Although Facebook are trying to introduce methods and mechanics to support online transactions for brands within Facebook, many companies are now exploring ways that they can turn their fan base into commerce through social media and Facebook enhanced retail.
We were commissioned by Exonero to create a new website for their Basecamp reporting tool, bcToolkit, and we are happy to announce that it is now live.
If QR codes are great at one thing, it’s splitting people’s opinion of them, with most people being a lover or a hater of the black and white pixelated squares. Personally I want to be a lover of QR Codes but as yet the majority of campaigns I’ve experienced have left me frustrated.
In t’olden days, brands used to promote phone numbers on their above-the-line marketing materials. This gradually gave way to a website URL and over the last couple of years it has become increasingly common for brands to promote a Facebook page or twitter URL on TV or print advertising. The idea of providing community hubs for consumers with a vested interest in your brand is a good one.
The latest stats and figures from StatCounter and ComScore show that mobile web browsing is one of the quickest growing digital trends with approximately 26% of the western population, over the age of 13, now owning a smartphone. The number of people who own a smartphone increases each month by an average of 3%.
