If QR codes are great at one thing, it’s splitting people’s opinion of them, with most people being a lover or a hater of the black and white pixelated squares. Personally I want to be a lover of QR Codes but as yet the majority of campaigns I’ve experienced have left me frustrated.
Geo-location services have been around for a while now since the introduction of smartphones and it has recently, thanks in part to applications like Foursquare and Gowalla, become a mainstream activity with the public. I remember the days that there were only 30 or so people using it in Manchester. As with everything that starts to become a popular activity the marketeers around the world, including myself, look at how we can utilise it in our marketing activity.
Today’s announcement that The Sun will be supporting the Tories in the next election has effectively marked the beginning of what will be a lengthy election press campaign. But, unlike ‘79 and ‘97, this battle will be won and lost not in the printed press, but on the web. The Sun has drawn first blood [...]
As we are always looking for new ideas, here is a round-up of some recent Social Media Marketing campaigns which we feel are worthy of closer inspection.
For those of you who were lucky enough to go to the How-Do Awards on the 30th April, you will know which companies were there, who won what and had a look around the (growing!) trophy cabinet at Old Trafford’s Theatre of Dreams. However, if you weren’t one of the lucky ones in attendance, How-Do have [...]
