Time after time I log into Facebook and notice something different and it’s usually quite obvious. Before today the most recent change was the introduction of the chat bar down the right hand side of the browser. This morning it happened again but this time it was something more subtle.
In t’olden days, brands used to promote phone numbers on their above-the-line marketing materials. This gradually gave way to a website URL and over the last couple of years it has become increasingly common for brands to promote a Facebook page or twitter URL on TV or print advertising. The idea of providing community hubs for consumers with a vested interest in your brand is a good one.
The latest stats and figures from StatCounter and ComScore show that mobile web browsing is one of the quickest growing digital trends with approximately 26% of the western population, over the age of 13, now owning a smartphone. The number of people who own a smartphone increases each month by an average of 3%.
If you’re reading this on your mobile then you might have already noticed a difference to the KMP Digitata website and if you’re not, then maybe you should! Following on from the recent updates we made to our site a couple of weeks ago, we are extremely happy to announce that the KMP site is now optimised for mobile devices.
I was thinking the other day, (Friday), how the search landscape, specifically Google, has changed during these last few years of austerity. While countless companies have seen marketing budgets cut, the search giant has developed at a rate not seen since the early 2000’s, what with algorithm changes, results page architecture changes, an increased focus on Local Search, Real Time, Video and Images, not to mention the recent G+. It got me thinking as to how many businesses are aware of this continually changing environment and what they are doing to address it?
