A current hot topic of discussion is “how do you measure social media engagement?”. In developing the Ackura PressRoom product I’ve built a tool that collects a lot of data but we are now in a position where we need to work through what all of these items actually mean. There is undoubtedly a need [...]
Reading immediate future’s Top Brands in Social media Report 2008, there are some statistics which any PR or marketing person should be aware of. Managing social media is a vital part of any brand strategy, the nature of the beast is that conversation will take place about your brand whether you like it or not [...]
On Wednesday we hosted our second seminar on the “Future of PR Technology” in London. The venue for this was the MWB Business Exchange at 60 Cannon Street, and we had a spectacular view overlooking St Paul’s Cathedral. This provided an excellent backdrop for the seminar, as attendees listened to presentations from KMP’s Chairman, Bill [...]
Its been 24 years since Tom Burgess and I worked together at Burgess Daring Advertising in Manchester and London, but here we are again working together after all these years.
Yesterday we held the first of two seminars on the “Future of PR Technology.” The seminar took place at the MDDA in Manchester, and was a great success! Unfortunately one of our key speakers, Stuart Bruce from Wolfstar was unable to attend after falling ill, but nonetheless the show went on! KMP’s Bill [...]
