Last Friday, Twitter was discussed on Friday Night with Jonathan Ross in front of an audience of over 4 million. It wasn’t the punchline of a joke about ‘young people’ as Facebook and MySpace often are but discussed in earnest and with affection by two of the UK’s best known media personalities. Have a look [...]
With the melt down of the global banking system we have to find a new economic model said Gordon Brown last week on the BBC’s Today programme. He went on to say that the UK has had a history of finding new ways of creating wealth and cited the growth of the Creative Industries as [...]
KMP’s research and development team have recently been exploring models to measure a brand’s influence on the explosive new social medium, Twitter. To do this we’ve been using the following criteria: An account’s number of followers Level of engagement Networks of influence The objective is to try and place a value on the network of [...]
With the rise of twitter and other lifestreaming microblogs as company owners we have to ask the question, where is the value in staff twittering in company time? It seems that some“twitterers” are busy building their own brand and social notworking n work time. Particularly for small companies in the digital sector we have to [...]
KMP are now back in action, following a relaxing Christmas break and a 70’s Boogie Wonderland Christmas party! The Christmas-do took place at the City of Manchester Stadium, which was a talking point for the mixture of Manchester United, Everton and even Leeds fans amongst us! None the less, after a combination of [...]
