Author Archives: Paul Fabretti

The customer is in charge

I love this presentation for two reasons. 1. Tara is someone I have been following for some time since she started out on her Pinko Marketing “movement”. Based on the principles that we are one great big community of individuals (read: consumers) who value and respect each other’s opinions, we don’t need businesses shovelling their [...]

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Facebook fun…numbers to make you think!

MarketingVox reports some interesting details about facebook’s recent growth. Maybe the money isn’t in the kids after all… More than half of Facebook users are not currently enrolled in a university or college. The fastest-growing demographic is the 25+ age group. Facebook is the sixth-most trafficked site in the United States. Users spend an average [...]

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If you’re not already thinking about Facebook – you should be!

E-consultancy reports on a Quantcast report which shows that some facebook widget-developers are seeing three-fold increases in traffic to their websites. THREE TIMES THE TRAFFIC In the this period Slide has seen its global reach triple, while daily global unique visitors have grown from 753,000 to more than 2.3m, an increase of 207%. HotorNot has [...]

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People are talking about you online, yes YOU!

Disillusioned with poor customer service and a growing cynicism towards existing advertising messages, today’s consumers are increasingly turning to each other – not you, for product advice and opinion. Whether good or bad, consumers are talking to each other online, quicker and in more ways than ever before. Whether they use blogs, wikis, (don’t know [...]

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