Author Archives: Paul Fabretti

PR 2.0 – Olde Worlde meets Newe Worlde

I discovered today that we are sponsoring the Best PR Agency award at the up-coming How-Do awards on the 24th April and I am genuinely excited about the event and where this positions us. Typically, the worlds of PR and Web 2.0 have clashed, the main argument being that word of mouth through consumer blogs [...]

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What is the most popular blogging platform?

Courtesy of Neville via Twitter (and here), I am intrigued to see an analysis of the blogging platforms used by the Top 100 Technorati blogs. There is clearly only one winner – WordPress. Of the Top 100 blogs: *Wordpress is used by 34% * Movable Type is used by 16% Phew…looks like I backed the [...]

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Posted in Web 2.0 | 2 Comments

Inbox-Outbox 2007 – Windows Live Hotmail

UK Windows Live Hotmail Product Manager Jo Wickremasinghe (god, I hope I got that right!) presented some of Microsoft’s latest developments regarding the addressing of spam and suggested what we as email marketing professionals can do ensure deliverability for our clients to Windows Live Hotmail (WLH) inboxes. In short, Jo’s seminar was by far and [...]

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Facebook’s missing ads – a user-based solution?

So Facebook launched its Social Ads system 3 months ago and the jury is still out on whether or not it is seeing the usage levels Facebook expects. That said, there is no doubting whatsoever, it is a clever tool which in the hands of an experienced marketing person (ok, what I really mean is [...]

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Posted in Web 2.0 | Leave a comment

Happy 2008 from everybody at KMP

Well, 2008 is upon us and we are now back and (almost) in full swing! We hope you had a good Christmas and New Year and look forward to meeting some old faces and many more new ones over the coming months as we all look to make use of some exciting new technologies in [...]

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