In t’olden days, brands used to promote phone numbers on their above-the-line marketing materials. This gradually gave way to a website URL and over the last couple of years it has become increasingly common for brands to promote a Facebook page or twitter URL on TV or print advertising. The idea of providing community hubs for consumers with a vested interest in your brand is a good one.
Last month, Mashable presented a very neat infographic demonstrating that, especially in the USA, Facebook is becoming the kind of internet portal that AOL and Compuserve dreamed of being in the 90s.
It was a bit tl;dr though so some bright spark made it into a snazzy video.
Sharing is good right? Well not always. As with all parts of life, a huge part of any organisation’s social media strategy is knowing when to shut the hell up. Labour’s so-called and much lauded social media tsar yesterday committed a potentially disastrous gaffe when she tweeted results of postal votes for the upcoming election. [...]
With their new found wealth and a great squad of players, now is a good time to be a Man City fan. It’s not always been the case though – I remember cold weekday nights watching City vs Stockport County at Maine road in the aptly-named Gene Kelly stand – a temporary prefab of a [...]
As some of you may have heard, KMP Digitata’s Chairman and co-founder Bill Daring passed away on the 27th December following a short battle with cancer. He died peacefully at home, surrounded by his family. Bill had retired from day-to-day involvement with the business due to his health earlier in the year but the company [...]
