The use of Augmented Reality in marketing campaigns is slowly increasing with the likes of Lego (Lego AR Kiosk) and Universal (Coraline window) using it to increase exposure, but we are now starting to see a number of Charities looking at using the technology to help communicate their messages.
Launched back in March 2010, Pinterest is a social bookmarking site that allows users to create an online pin board of all the things they like, that can then be organised and shared. In the run up to Christmas a number of large apparel brands saw Pinterest appear in their 5 five social referrers in their analytics.
Social, Local and Mobile, nicknamed SoLoMo, is going to be huge in 2012 for a lot of sectors but in particular the Travel Industry. The term SoLoMo consists of three main components of a travel customer’s behaviour.
A study performed by Adobe Digital Marketing discovered that tablet users spent, on average, 50% more per transaction than smartphone users in 2011. The study consisted of analysing over 16.2 billion transactions on 150 online retail stores.
The time of year people chose to go on holiday is unlikely to change, with people wanting to go away in the summer and again in the winter. What is changing is when consumers are looking for and booking their holidays online.
