I was thinking the other day, (Friday), how the search landscape, specifically Google, has changed during these last few years of austerity. While countless companies have seen marketing budgets cut, the search giant has developed at a rate not seen since the early 2000’s, what with algorithm changes, results page architecture changes, an increased focus on Local Search, Real Time, Video and Images, not to mention the recent G+. It got me thinking as to how many businesses are aware of this continually changing environment and what they are doing to address it?
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Looks like Google’s at it again as the Search Engine gets set to shake up the Search Results once again with the introduction of the infinite scroll.
Soon, talk of the ‘ten blue links’ could become a thing of the past as they look to scrap the page system and follow the scroll for results mechanism that people are already familiar with when searching down Twitter and Facebook.
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You might remember back in June we that announced Graham Smith, who has been diligently completing his Year in Industry with us here in KMP Towers, had been selected to receive an award, nominated by the British Computer Society, as a reflection of the enterprise he had demonstrated while being with us.
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It’s been year now since www.jetparks.co.uk went live and with the budget Manchester Airport Parking site now firmly established within its very competitive field, we thought we’d treat Captain Parks to a birthday makeover.
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On Wednesday the 28th April I will be attending SAScon at the Bridgewater Hall in Manchester. SAScon is a not-for-profit event that will deliver the best insights in Search, Analytics and Social Media and is destined to cause a ripple that will spread beyond the North and dare I say beyond these shores.
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Posted in Business, Conferences, Current Affairs, Digital Marketing, Innovation, Search, SEO, Social Media, Web 2.0, Web/Tech | Tagged convention, north-west, sascon |
