PR 2.0 - the Next Generation of PR 

The PR industry has changed very little over the recent years, and is the one area of Marketing that has been left behind.  The introduction of web 2.0 and the implications of social networks have encouraged a change in marketing methods, yet most PR agencies are blind to these developments. 

Need for Change

Many PR firms are still content using press releases as the main tool for publicising news content, despite the fact that this has been the process for many years and is often ineffective.  The PR industry fails to recognise or implement any of the new forms of online media into a PR strategy, even though they are often much more successful than the original press release. 

Getting ahead

Whilst the PR industry is still using the existing process of building news, writing reports, schmoozing, and simply broadcasting messages to anyone with an inbox, marketing professionals have been busy developing much more exciting and efficient methods of delivering content.

Your content is no longer exclusive to you or your website.  The developments of web 2.0 techniques has meant that content can be distributed quickly, all over the internet, and without your control. 

The Implications

60% of the UK’s population is now online – blogging, chatting, visiting messageboards and exchanging news and views.

Blogs are especially important, due to the fact that anyone can writing anything about a particular product, service or company, and are often highly influential (much more so than a press release).

Negative comments tend to be blog operated. Blog comments are:

• Search engine friendly
• Permanent
• Published to multiple sites simultaneously

As a result the effects of people blogging can seriously damage a brand's reputation.

We can help

KMP can show you how to manage these blog comments, and even more useful, can help you to understand these comments and use this information to help you gain a competitive advantage over your competitors.