Email Services

At KMP we are able to offer you a wide selection of email services, which we can customise to cater for your specific business needs if required. Here is a selection of the services which we have to offer:

1. Data Acquisition
This is the process of acquiring data from emails sent by clients/consumers. KMP can provide this service of data acquisition, which usually provides the basis for the creation of e-marketing campaigns.

2. Data Cleansing
KMP offer a data cleansing service which involves an examination of the data acquired in the data acquisition process. The data is cleaned until we are left with a comprehensive list of useful contact details (email addresses and names), which can then be used as a platform on which to stand the e-marketing campaign.

3. Creative Services
KMP has extensive expertise in creative services, due to our innovative and creative design team. We then use this expertise to create an original e-marketing campaign to suit your design brief.

4. Viral Marketing
Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of funny video clips, interactive Flash games, images, or even text messages.

5. White listing
A whitelist is a list of accepted items or persons in a set. This list is inclusive, confirming that the item being analysed is acceptable. It is the opposite of a blacklist which confirms that items are not acceptable. An e-mail whitelist is a list of contacts that the user deems are acceptable to receive email from and should not be sent to the trash folder.

6. Testing
This service from KMP includes a general testing of the MessageSender product, as well as ensuring that the e-marketing campaign will not be mistaken for spam by its recipient.