Realising the Potential of Web Content - David Kinsella

Recognising the difference between content and design

Web design is the art of presenting web content in a suitable way. When the design and content are irrevocably linked, the content is only suitable for a single purpose. Separation of presentation from content is fundamental to avoiding time-consuming re-writes.

Going beyond the boundaries

Having a web-presence is important but it doesn’t mean all of your content should stay within the confines of your website. Sometimes it’s easier to take your message to the places where people are already  browsing than to try and persuade them to come and visit. Syndication of content opens up a wealth of opportunities for promoting your business. It also opens up a can of worms concerning keeping your brand identity intact.

Giving context to content

Semantic markup may seem like a slightly technical issue to address, but in reality the benefits of content authors knowing the basics of HTML are worth consideration. Web content is increasingly consumed, processed and aggregated by software before it reaches a human. Semantic markup helps software to understand the context of your content and can ensure that it reaches relevant readers.

David Kinsella's Biography

David Kinsella has been building web sites and web applications since the mid-nineties. As a senior developer with local agencies such as 3T Productions, and Amaze he has been responsible for projects in both the private and public sectors. For a number of years David worked for Georgia-Pacific Limited and was responsible for European wide web-services such as intranet content management and international web applications.
 

At KMP David's role of "Content Strategist" combines an understanding of web conventions, design and technology with experience in business requirements.