Feed Marketing & Widgets - Fergus Burns Synopsis
Ato
misation of the internet
RSS is the plumbing for Web 2.0. RSS is driving everything from search engine optimisation, blogging distribution, news aggregration, widgets and a whole lot more.
RSS is technical - is it a standard? what does atom mean? is RSS the same as a feed?
How are marketers dealing with feeds? How can people open up their content and services to customers and business partners? How can feeds be used to market your company and products effectively?
Widget Marketing
From Facebook to MySpace to Bebo to Google to Microsoft Vista - the online world is gripped with widgets.
Over 6 million Facebook users in the UK - how are publishers and retailers engaging with this audience? What are the other social networks doing? What are the opportunities? the risks? the costs of engaging people on these platforms?
Learn how the likes of Channel4 are using Facebook applications to engage audiences.
Desktop marketing via widgets - old hat but revamped with Vista - find out how the likes of Ryanair are engaging with consumers to better understand the intention of travellers.
Case Studies
There will be Case Studies from Channel 4, koodos and Ryanair.
