Marketing to Professional Services Discussion Group - 21st August 2008
KMP's Client Service Manager, Gerry Daring presented at Pro-Manchester's "Marketing for Professionals Discussion Group" on Thursday 21st August.
The event took place at Cobbetts LLP, 58 Mosley Street, Manchester, M2 3HZ.
Gerry discussed Blogging for Business, and the presentation is now available to download.
Synopsis:
Blogging is no longer the domain of the tech-savvy early adopter. Everyday members of the public - YOUR customers - are using blogs to discuss you and your brand.
What you think your advertising says about you is no longer what your customers think it does. But now, they have the tools to say why not and more importantly tell others why not.
So how do you try and influence their opinions and persuade them on their terms? Blog.
In this discussion, we will cover how blogs can:
- Reach the parts of the web other forms of advertising and marketing cannot
- Allow you to develop a closer relationship with your customers
- Improve your organic search results using Search Engine Optimised content
Covering the basics: Discussions will aim to discover:
- The importance and benefits of blogging for your business
- The essential ingredients to creating a blog
- The strategic considerations when launching a blog
- The different ways to blog
- How to manage comments and feedback
