Why PR 2.0 doesn't exist - Democracy PR

Speakers: Jennifer O'Grady and Ross Brown

Defining PR in the digital world doesn’t mean throwing out the rule-book - just embracing a new way to communicate with the influencers who shape your public reputation. 

PR has always been about reputation, but the broadcast methods of old are becoming increasingly less relevant as traditional and new media engage people in different ways.
 
The internet has transformed tea break gossip into reputation making global chatter, where people talk about brands without filters or censorship.
 
PR needs to find new ways to integrate with this changing world if our role as reputation managers is to continue.
 
Along with traditional PR techniques, we need to be skilled in the tools that the digital community relate to. Podcasting, vodcasting and search engine optimisation are becoming just as important as the press release.
 
Understanding channels, the new rules of engagement and the potential risks are critical if PR is going to embrace the opportunities digital PR represents.
 
However, the same rules of PR apply – know your audience, talk to them about news they are interested in, present it in a way they engage with, listen to what they have to say and respond.

Jennifer's Biography

Founder of Democracy PR, Jennifer has eleven years of award-winning PR experience, working for brands including Halewood International, Phones 4u, Chicago Town Pizza, Shearings Holidays, Swizzels Matlow and Alliance & Leicester Commercial Bank.

Excited by the new opportunities that digital media has brought to public relations, she created Democracy PR to embrace a new way of talking with a client's various publics.

Ross' Biography

Combining expertise in digital marketing and traditional PR, Ross is perfectly-placed to take advantage of technology to maximise a client's message.

Previously a journalist working for local, regional, national and international publications, he has also worked in PR at the highest level, devising and delivering strategies for a wide variety of B2B and B2C brands.