The Future of PR Technology - Keynote synopsis

In this keynote presentation Bill Daring will summarise how the techniques of PR are changing.

He will explain the concept PR 2.0 as a consequence of the social media revolution and provide some recent case studies of how and where these new PR techniques have been employed.

Bill will also explain some of the technologies behind this new era of PR including creating "Google Juice", the semantic web, micro-formats, news aggregators and how they all play a part in getting the message across.

Finally he will talk about some of the easy to use PR 2.0 tools that KMP provide including those for buzz monitoring, blogs, automated video distribution and the social media release product PressRoom which he will demonstrate online.