KMP Digitata brings the Trekking world alive

Back in February KMP Digitata announced our new partnership with TrekAmerica, part of the TUI Travel Group, and after months of hard work KMP are happy to announce that they have launched the new TrekAmerica community platform, TrekAmerica Live, which is set to change the way online social media is used in the travel industry.

With TrekAmerica Live KMP Digitata wanted to develop a place that brings past, present and potential trekkers together to share their experiences. TrekAmerica Live is not in competition with Facebook (where Trek already has a strong community of nearly 15,000 fans) but integrally linked, allowing for content to be published across both networks.

How It Works

After booking themselves onto a TrekAmerica tour each passenger receives a unique URL, linking him or her to their own individual Trekker Profile on TrekAmerica Live. The system pre-populates the page with the Trekker’s details and loads an interactive map of the tour they have booked themselves on.

The system is designed to allow the Trekker to invite their family and friends to login and keep track of their progress during the trip. The interactive tour map displays exactly where the chosen Trekker on any particular day and provide the users with extra information on all the destinations they visit.

In addition to allow friends and family to follow Trekkers the site encourages users to interact with people who will be travelling on their chosen trip or speak to previous Trekkers to receive advice.

The personal profiles allow passengers to upload photos and videos, write travel blogs, post comments to Facebook and send Twitter updates whilst on the road. To save time on uploading photos the site is able to publish photos the user has already uploaded to their Facebook account, avoiding the issues of uploading the same photo multiple times on different sites.

TrekAmerica Live is fast becoming a reliable resource for anyone researching travel in North America and the site has been designed so that none members can still browser the site and find information about the tours in addition to that of the main TrekAmerica website.

The Results so far

TrekAmerica Live launch on and has over 500 active users who have uploaded 1200 photos and 85 Trekkers writing their blogs as they travel at the moment of this release.

With a 99 per cent satisfaction rating, comments about TrekAmerica are overwhelmingly positive. This what some of the current users had to say about the service;

• “Seen a couple of the blogs on here, so I’m making a little diary of what we did – hope it will be useful to other Trekkers”
• This is a really great feature for the website, I hope I can find some fellow travellers…!”
• “Would love to find out a bit more about the people we are travelling with. It makes it easier when we meet for the first time, no strange looks hahaha”
• “I’ll be taking my camera and netbook as I was planning on making a blog about the trip anyway, so this will be very handy for me.”
• “Loving this new site. Joined up straight away”

We are excited to see how the community around TrekAmerica Live continue to embrace this new platform and look forward to more and more user generated content being uploaded to the site.