NABShow – New Media 2.0 production day two

Yesterday, 15 April, I attended the Blogging and New Media session given by Scott Bourne President of Podango.com.

Scott is Lee Gibbons partner who I mentioned in the previous NAB blog.

Bill Daring with Scott Bourne of Podango.com after the NAB Blogging and New Media seminar

Much of what Scott had to say was Blogging 101, but nevertheless gave us some useful tips particularly about monetarising the blog and the relationship between his blog and promoting his site or next podcast . He cited a number of websites that could provide useful information on blogging including podcastingtricks.com, bloggingtricks.com, kdpaine.blogs.com

Scott talked about “blogging content” being “Google juice” (the first time I’ve heard that expression) and that once the content is out on the net it is able to direct traffic to your site and get brand exposure for your company or your sponsor.

At the end of his session one of Scotts colleagues Lianna demonstrated setting up a WordPress blog and discussed the social networks aspects of distribution and video upload. She felt that if you hosted your video on Youtube the quality was not so hot, but the video would get exposure and reach. For a quality delivery of your video then vimeo.com was a better choice.

If you needed to upload a number of videos at the same time Lianna suggested that Tubemogul.com was a good solution.