We launched the new AMS Neve website last week in time for the attendance of the company at the NAB Show in Las Vegas.
On arrival Dave Walton described the nightmare he had in getting the gear through customs and up into the suite on the 31st floor of the Bellagio. “All these logistical problems meant that we were running a day late on the set up and important appointments to view the equipment had to be postponed” he said. Eventually the DMC and the Genesis demonstration equipment were rebuilt in the hospitality suite and the demonstration programme got back on track.
The AMS Neve DMC was on show at the hospitality suite
The suite offered a relaxed atmosphere where visitors included buyers from 20th Century Fox, Panasonic, Pixar and others could chat about their own particular requirements and experience a customized demonstration of the equipment without the noise distractions they might experience on the main floor of the show. Many of the visitors were from the US but representatives attended from major manufacturers and production houses from Japan.
When asked whether it was a success, Frank Massam said “Undoubtedly, we will look to do more one to one demos like this in the future”.
Dave, Frank and I also talked about other possibilities to create events both online and offline to get across the very technical message that AMS Neve has to deliver.
We spoke of creating 20 min programmes of technical interviews for each of the products “illustrated” with sound samples. These interview programmes would be delivered to the audience as podcasts. I also suggested that we should consider developing a programme of formal seminars very much like our own KMP Seminar programme to get the technical messages across the worldwide audience.
Theres a lot to think about for the year ahead.
