I love this presentation for two reasons.
1. Tara is someone I have been following for some time since she started out on her Pinko Marketing “movement”. Based on the principles that we are one great big community of individuals (read: consumers) who value and respect each other’s opinions, we don’t need businesses shovelling their corporate messages down our throats.
Learning to understand that the customer is now in control is an essential part to “getting” the new age in which we live. This presentation on Slideshare is a great example of how to begin this process.
2. The stunning use of imagery to get across so much more than any words could.
Letting go of your brand is a difficult thing to to. If it’s getting too hard to let go, you could always try giving us a call and we’d be only too happy to explain why it is a good thing!
Tags: community, customers, web 2.0, pinko marketing
